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Collaborative Article: How to enhance brand visibility and engagement through social media marketing
What if your brand could not only stand out in a crowded online world but also connect with your audience in a way that keeps them coming back? Do you ever find yourself struggling to get noticed in the constant stream of social media content? In a space where social...
Collaborative articles
Explore a wealth of perspectives as industry professionals answer pressing questions in our collaborative articles. Dive into expert opinions, practical advice, and innovative solutions, all curated to provide actionable insights and inspire success in your business journey.
Collaborative Article: Top 3 methods for generating leads in your industry
In business, the ability to consistently generate high-quality leads stands as a fundamental skill for achieving sustained growth and success. Recognising the importance of this, we engaged with experts across diverse industries to shed light on their most effective...
Collaborative Article: What 3 pieces of advice should one follow when starting their own business?
In this collaborative article, our entrepreneurs have shared crucial advice for those starting their business. Lea Pica emphasises defining a purpose and understanding the target customer. Erwin Wils highlights problem-solving, niche selection, and market validation....
Collaborative article: What are your top 3 ways to increase traffic to your website
In this collaborative article, experts share diverse strategies to increase website traffic. Colm Docherty highlights relevant content, backlinks, and E-A-T principles in securing search engine visibility. Bill Napier emphasises the shift towards social media as the...
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The ultimate guide to content marketing for coaches and consultants: A/B Testing part VI
How A/B Testing Can Benefit Your Marketing Strategy Understand your target audience. When you see what types of emails, headlines, and other features your audience responds to best, you better understand who your audience is and what they want. Higher conversion...
The ultimate guide to content marketing for coaches and consultants: How to choose the right Call-To-Action part V
Here are the key points we will discuss today: Purpose of CTA's Effective use of CTA's for your offer How to choose the correct CTA based on your audience's needs Where to direct your audience with your CTA's Now that you know your offer and the keywords you'd like to...
Vacancy Analytics – Revolutionizing Automation For Recruiters
It’s fair to say that in the world we live in today, technology and more so AI is becoming prominent in helping people deliver their targets. As an individual who is relatively new to the recruitment industry, I was introduced to a new way of recruiting I didn’t even...
The ultimate guide to content marketing for coaches and consultants: Core principles of keyword importance in marketing and coaching part IV
Keywords play a crucial role in any marketing and coaching strategy. They are the words and phrases people use to search for products or services related to your offer. By identifying the right keywords and incorporating them into your content, you can increase your...
How do Ukrainians in Ukraine feel about the war?
Having just returned from a week in Ukraine, the change in attitude from the people I saw, is noticeable since my last visit, last September. First, the fact that winter has passed has meant instead of fear and apprehension there is a knowledge that no matter what,...
The ultimate guide to content marketing for coaches and consultants: Marketing Strategies part III
In today's digital landscape, where search engines are pivotal in connecting businesses with their ideal clients, understanding how to choose and utilize keywords effectively is crucial. By leveraging the right keywords, companies can optimize their content to appear...
The ultimate guide to content marketing for coaches and consultants: Marketing Strategies part II
When it comes to promoting your products or services, Audience Engagement Strategies and building relationships with your target audience is key. One effective way to do this is through various interactive strategies that encourage participation and interaction. In...
The ultimate guide to content marketing for coaches and consultants: Marketing Strategies part I
Introduction to series Content marketing can be a powerful tool in your arsenal if you're a coach or consultant looking to attract and retain clients. By creating and promoting valuable content, you can position yourself as an expert in your field, build trust with...
Content as a lead magnet for Coaches
While we touched on this in my last article, «How to position yourself as a coach?» it bears repeating. As you've probably already noticed, there are countless coaches and consultants out there, all trying to sell their services. So many coaches, not just yourself,...