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Case Study: Using the Triangle Framework to Prepare a Product Campaign
At Expert Circle, we work with clients across diverse industries, helping them craft impactful marketing campaigns that deliver results. One of the key challenges many businesses face is aligning their messaging with the right audience, addressing specific pain...
Collaborative articles
Explore a wealth of perspectives as industry professionals answer pressing questions in our collaborative articles. Dive into expert opinions, practical advice, and innovative solutions, all curated to provide actionable insights and inspire success in your business journey.
Collaborative Article: What are 3 ways to create compelling video content from home?
Creating captivating video content from the comfort of home has become not just a possibility, but a necessity for any business. Whether you’re a seasoned content creator or just starting, there are many ways to produce engaging content with minimal equipment and...
Collaborative Article: What are your top 3 ways to effectively leverage AI for business development?
In this collaborative article, experts have shared their top three strategies for effectively harnessing AI to propel business development. Discover how AI automation enhances marketing campaigns, refines lead scoring, offers competitive intelligence, and personalises...
Collaborative Article: Top 3 methods for generating leads in your industry
In business, the ability to consistently generate high-quality leads stands as a fundamental skill for achieving sustained growth and success. Recognising the importance of this, we engaged with experts across diverse industries to shed light on their most effective...
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Get featured for free in one of our collaborative articles and showcase your insights to a wider audience. Join industry leaders in providing valuable advice and building your professional visibility.
Is short-term the new long-term for Gen-Z?
We recorded an intriguing discussion on whether the short-term is the new long-term for Gen Z. During the discussion, we arrived at some fascinating conclusions. About the speakers: Raf Uzar Head of Communication and Development at Penteris Raf is driven by two core...
How social listening and 3rd party conversations boost brand reach (and how they could work for you)
In today's digital age, social media platforms have become powerful tools for brands to engage with their target audience and enhance brand awareness. One highly effective strategy that leverages the power of social media is active participation in 3rd party...
The ultimate guide to content marketing for coaches and consultants: A/B Testing part VI
How A/B Testing Can Benefit Your Marketing Strategy Understand your target audience. When you see what types of emails, headlines, and other features your audience responds to best, you better understand who your audience is and what they want. Higher conversion...
The ultimate guide to content marketing for coaches and consultants: How to choose the right Call-To-Action part V
Here are the key points we will discuss today: Purpose of CTA's Effective use of CTA's for your offer How to choose the correct CTA based on your audience's needs Where to direct your audience with your CTA's Now that you know your offer and the keywords you'd like to...
Vacancy Analytics – Revolutionizing Automation For Recruiters
It’s fair to say that in the world we live in today, technology and more so AI is becoming prominent in helping people deliver their targets. As an individual who is relatively new to the recruitment industry, I was introduced to a new way of recruiting I didn’t even...
The ultimate guide to content marketing for coaches and consultants: Core principles of keyword importance in marketing and coaching part IV
Keywords play a crucial role in any marketing and coaching strategy. They are the words and phrases people use to search for products or services related to your offer. By identifying the right keywords and incorporating them into your content, you can increase your...
How do Ukrainians in Ukraine feel about the war?
Having just returned from a week in Ukraine, the change in attitude from the people I saw, is noticeable since my last visit, last September. First, the fact that winter has passed has meant instead of fear and apprehension there is a knowledge that no matter what,...
The ultimate guide to content marketing for coaches and consultants: Marketing Strategies part III
In today's digital landscape, where search engines are pivotal in connecting businesses with their ideal clients, understanding how to choose and utilize keywords effectively is crucial. By leveraging the right keywords, companies can optimize their content to appear...
The ultimate guide to content marketing for coaches and consultants: Marketing Strategies part II
When it comes to promoting your products or services, Audience Engagement Strategies and building relationships with your target audience is key. One effective way to do this is through various interactive strategies that encourage participation and interaction. In...