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Our Most Popular Collaborative Articles
Collaborative article: 3 ways to achieve board buy-in
We reached out to successful marketers to contribute to our newest collaborative article titled '3 Ways to Achieve Board Buy-In.' The responses we received were brilliant and very insightful. Achieving board buy-in is difficult, and through this collaborative article,...
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What to do after you retire?
When I started researching my family tree back in 1979, when my son was born, I needed to work out exactly what I already knew - what I remembered of my parents, grandparents, and wider family. I simply took a pencil and blank sheet of paper and wrote down what I knew...
Social Media posts for start-ups: Best Practices for beginners
While Social Media Marketing Strategy is not a new thing, and most of us have our personal social media accounts, starting social media marketing for a business is a bit more tricky than managing an individual account. When I took over the marketing department at...
Planning a new business? Answer these questions to help yourself succeed.
Are you thinking of starting a new business or a little venture on the side while keeping your full-time job? You will find a lot of materials online providing you with checklists, to-do lists, and recommendations where and how to start. But there is very little...
Your GDPR Checklist: How to check you GDPR is correct
View the below the GDPR checklist and check that your company complies accordingly Does GDPR apply to me territorially? It does if you process personal data about EU/UK resident – even if you are based outside of the EU/UK Do I process data that GDPR applies to? If...
GDPR for Marketers: all you need to know
What is the GDPR The General Data Protection Regulation (GDPR) has been put together to protect the privacy and data of EU citizens. It replaces the Data Protection Directive 95/46/EC and aims to harmonise and broaden the reach of EU data protection law across...
Network Heaven
How do you get the most out of networking events? Firstly, one has to decipher the purpose of attending the event and 8 times out of 10. When the primary objective is to obtain as many sales lead as humanly possible, networking will eventually be viewed as a...
Why you need to understand Word of Mouth
Word of Mouth is old hat; we all know that! So if 80% of business comes via WoM, why don’t we spend more time on it? Why don’t you understand it? Why do you focus on digital and social media that only delivers 20%? Habit and fear? When I mention WoM, people tell me...
Managing Creative Talent – your own and your employees
My expertise is in supporting individuals and companies across the creative sector to make them as good as they can be. Innovation, creative thinking, commercially useful strategy are all essential elements of the business environment and yet they don't just "happen"....
How To Find Unadvertised Jobs – The Unadvertised Jobs Market
If you ask most people how they heard about their last or current job, very few would say they answered an advertisement as most jobs are within the unadvertised jobs market. Advertised jobs only constitute a small portion of the total number of job vacancies. Most...
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