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Get Featured: 5 Powerful Strategies to Skyrocket Your Email Open Rates
Calling all email marketing experts! This week, we’re turning our focus to a method of digital marketing that remains one of the most cost-effective and direct ways to engage with the audience - Email Marketing. We are inviting all email marketing experts to...
Collaborative articles
Explore a wealth of perspectives as industry professionals answer pressing questions in our collaborative articles. Dive into expert opinions, practical advice, and innovative solutions, all curated to provide actionable insights and inspire success in your business journey.
Collaborative Article: What are Effective Approaches for Organisations New to ESG Practices?
In an era where environmental, social, and governance (ESG) practices have become pivotal not just for corporate reputation but also for long-term sustainability, organisations are finding themselves at a crossroads. The path toward effective ESG implementation can be...
Collaborative Article: How to handle job rejection?
Receiving a job rejection email can be discouraging during a job search. However, it is important to explore the potential silver lining within such situations. How can candidates effectively respond to job rejections? Is it possible to transform rejections into...
Collaborative article: Should companies disclose salary information in job description?
In an era marked by increasing demands for transparency and fairness, the traditional veil of secrecy surrounding salary information has come under scrutiny. Job seekers, employees, and advocates for workplace equality are raising a critical question: Should companies...
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Top 5 Reasons Why You Need Digital Marketing to Succeed
First of all, what is digital marketing? We can describe digital marketing as the part of marketing that utilizes the internet and online activities such as search engines, websites, social media, email etc. to reach consumers and develop businesses. Especially right...
Objection-handling techniques: the best part of the sales process
Often people can mistakenly think that better objection handling is the silver bullet to sales success. I have lost track of the number of people over the years who have said to me “Ian, if only I could handle objections better, I’d get so many more orders!” They are...
How to start a podcast for business
Why are podcasts important? Businesses must find new ways to transition their operations and create outside-the-box strategies to maintain their relevance. With these turbulent times, old habits will not be a major help. It’s time to open a space for innovation and...
Introduction to Account Based Marketing and simple overview how to implement it in your business
Account-based marketing (ABM) is a business-to-business (B2B) marketing strategy that focuses on identifying your “ideal customer profile” (ICP) and then targeting companies that match your created ICP. By engaging with decision-makers at different levels (be that the...
When is the right time to start a business
In 2020 approximately five thousand recruitment firms were formed; however, the sad truth is that by 2022 as many as 80% of those will no longer be trading. Setting up a new venture can be a great opportunity, but the difference between success and failure can come...
Expert Panel: What makes a good leader great?
Welcome to this brilliant Expert Panel on what makes a good leader great. Here you will find a fantastic lineup of recognised Leaders, CEOs and Managing Directors who shared their thoughts and experience on how to excel in the art of leadership. Michael Meyrick Chief...
What makes a great leader?
Leaders, especially during times of uncertainty, must be prepared to make tough decisions, and often sacrifices, to fulfil their vision and grow into stronger and better leaders. Whilst the last few years have seen PAB Languages go from strength to strength, it has...
Successful leadership: how to be a great leader
Much has been written about successful leadership: How to become a leader, how to develop the relevant skills? Or how to learn from one’s failures? In many respects, all these questions come down to intellectual prowess, technical competence, and operational know-how...
3 steps to succeed digital marketing strategy
Do you have a clear digital marketing strategy for 2023? After a rocky 2020 and very uncertain 2021 businesses are uncertain of what’s coming next and are struggling to find the right strategy to face the future in the right way. In the last 6 months, we’ve...