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Our Most Recent Article
Case Study: Using the Triangle Framework to Prepare a Product Campaign
At Expert Circle, we work with clients across diverse industries, helping them craft impactful marketing campaigns that deliver results. One of the key challenges many businesses face is aligning their messaging with the right audience, addressing specific pain...
Collaborative articles
Explore a wealth of perspectives as industry professionals answer pressing questions in our collaborative articles. Dive into expert opinions, practical advice, and innovative solutions, all curated to provide actionable insights and inspire success in your business journey.
Collaborative Article: Staying agile in a rapidly changing market
What if your business could not only survive market shifts but turn them into opportunities for growth? - do you ever get surrounded by such negative thoughts? In a world where change is the only constant, staying agile is no longer a choice but a necessity. The...
Collaborative Article: Enhancing marketing efforts using AI
The buzz around AI is increasing every day - now utilising it in marketing efforts is almost essential to keep up with competitors. But do you often feel overwhelmed as to how to get started with AI? Imagine what this tool can do for you as a marketer who is trying...
Collaborative article: Best practices for implementing email marketing automation
Imagine being able to engage with your customers at exactly the right moment, with personalised messages tailored to their needs—all without lifting a finger. In today’s fast-paced digital world, email marketing automation has become an indispensable practice for...
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Get featured for free in one of our collaborative articles and showcase your insights to a wider audience. Join industry leaders in providing valuable advice and building your professional visibility.
Technology trends: Navigating the future of business in a digital world
Have you ever reflected on how quickly and irreversibly technology trends are changing our lives, jobs, culture, and economies? The way we conduct business is undergoing a profound transformation, driven by ubiquitous connectivity and powerful yet low-cost electronic...
Appreciating cultural differences: Bridging the gap for professional success
The world today is well-connected. That’s why, recognising and valuing cultural differences is more crucial than ever. While it is relatively straightforward to recognise the need for respect and understanding when communicating with someone from a vastly different...
From planning to reality: Transforming ideas into market success
The journey from conceptualising an idea to successfully launching it in the market is notoriously challenging. Entrepreneurs often face a high rate of failure during this critical transition phase. According to Steve Blank, a renowned entrepreneur and author, a...
Advanced Strategies for Managing Engineering Teams
The role of an engineering manager extends beyond technical expertise; it encompasses strategic leadership, effective communication, and fostering a collaborative environment. Successfully managing engineering teams requires a nuanced approach that balances technical...
Unlocking productivity: the £10-£100-£1000 task method for success
As marketing professionals in the 21st century, we find ourselves both blessed and challenged by the myriad of automation tools, productivity software, modern trends, and constantly evolving algorithms. These innovations can significantly boost our efficiency,...
How to maximise B2B customer journey touchpoints for customer success
In business-to-business (B2B) interactions, the journey that customers experience is a critical determinant of success. At the heart of this journey lies the concept of touchpoints - those pivotal moments when business customers interact with a brand. These...
Mastering marketing: The power of the 5 Ps
In marketing, where businesses aim to outshine competitors and meet evolving customer demands, having a strategic framework is essential. The Marketing Mix 5 Ps - a tool that forms the foundation for crafting effective marketing strategies. In this article, we will...
5 Step Guide To Team Management: Become The Best Team Manager
Team management goes beyond supervision, evolving into creating collaborative and productive environments. Through strategic activities, tools, and assignments, teams can reach optimal performance. Team-building activities foster unity, technological tools streamline...
3 important lessons for aspiring female entrepreneurs
Women are increasingly making their mark within the entrepreneurial world, showcasing resilience, innovation, and leadership. Aspiring female entrepreneurs face unique challenges posed by this male-dominated and challenging field. By embracing key lessons, females can...