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Our Most Popular Collaborative Articles
Collaborative article: How to enhance your LinkedIn content reach with 3 key tips
LinkedIn offers brilliant opportunities for professionals to connect and thrive in the B2B space. However, standing out amidst the crowd requires strategic content optimisation. In this latest collaborative article, seasoned LinkedIn experts share actionable tips to...
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Expert Panel: How to Close a Sale: Your Best Closing Techniques & Why They Work?
There’s nothing more important in the world than to close a sale. Mastering sales closing techniques will save a lot of time and disappointment, and being a skilled salesperson means confidently implementing these techniques during sales pitches. It’s about...
How to Start a Podcast in 7 Steps
Podcasting is still a big thing these days! So I decided to look into how to start a podcast for myself and for my business. There is a lot of information on the world wide web and it is overwhelming at times to go through all of it to find some useful answers. To...
Top 5 Reasons Why You Need Digital Marketing to Succeed
First of all, what is digital marketing? We can describe digital marketing as the part of marketing that utilizes the internet and online activities such as search engines, websites, social media, email etc. to reach consumers and develop businesses. Especially right...
Objection-handling techniques: the best part of the sales process
Often people can mistakenly think that better objection handling is the silver bullet to sales success. I have lost track of the number of people over the years who have said to me “Ian, if only I could handle objections better, I’d get so many more orders!” They are...
How to start a podcast for business
Why are podcasts important? Businesses must find new ways to transition their operations and create outside-the-box strategies to maintain their relevance. With these turbulent times, old habits will not be a major help. It’s time to open a space for innovation and...
Introduction to Account Based Marketing and simple overview how to implement it in your business
Account-based marketing (ABM) is a business-to-business (B2B) marketing strategy that focuses on identifying your “ideal customer profile” (ICP) and then targeting companies that match your created ICP. By engaging with decision-makers at different levels (be that the...
When is the right time to start a business
In 2020 approximately five thousand recruitment firms were formed; however, the sad truth is that by 2022 as many as 80% of those will no longer be trading. Setting up a new venture can be a great opportunity, but the difference between success and failure can come...
Expert Panel: What makes a good leader great?
Welcome to this brilliant Expert Panel on what makes a good leader great. Here you will find a fantastic lineup of recognised Leaders, CEOs and Managing Directors who shared their thoughts and experience on how to excel in the art of leadership. Michael Meyrick Chief...
What makes a great leader?
Leaders, especially during times of uncertainty, must be prepared to make tough decisions, and often sacrifices, to fulfil their vision and grow into stronger and better leaders. Whilst the last few years have seen PAB Languages go from strength to strength, it has...
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