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Unlocking growth with sensemaking: An anthropological approach to modern business challenges
"The heart has its reasons, which reason does not know." Blaise Pascal’s timeless observation captures the essence of why human behaviour often defies logic. In the business world, this rings true: despite the wealth of data at our fingertips, decisions are frequently...
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Explore a wealth of perspectives as industry professionals answer pressing questions in our collaborative articles. Dive into expert opinions, practical advice, and innovative solutions, all curated to provide actionable insights and inspire success in your business journey.
Collaborative article: What is your most effective employee retention strategy?
"What is your most effective employee retention strategy?" In organisational management, employee retention strategy stands out as a challenge for many businesses. Recognising the significance of this challenge, we decided to start a collaborative article to provide a...
Collaborative article: What are 3 key things that make a video effective in video marketing?
"What are three key things that make a video effective in video marketing?" With the rise of video marketing and it becoming a common marketing practice, we wanted to hear from marketing experts and see what they think are the 3 key things which make a video effective...
What Are Your 3 Top Tips To Build An Effective Lead Magnet?
Creating lead magnets is essential for gaining customers and making sales. Often, professionals are unsure where to start or how to improve. This collaboration gathers insights from various successful businesspeople who have shared their expert knowledge for you to...
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Why Kherson matters
As the Ukrainian army commences its counter-offensive in Kherson, this could be the battle that changes the course of the war. Why is Kherson so significant? Crimea has no source of freshwater itself, it comes from Kherson. For the Russians therefore to hold Crimea,...
What Boris’s departure means for the war in Ukraine
Across the European continent, champagne corks would have been fizzing at the announcement that Boris Johnson had been forced to resign. For the French and Germans, the idea of being able to reset relations with the UK was impossible for as long as he was in charge....
Post V-Day, what next?
As V Day takes place across Europe, the symbolism of this day is taking on a new meaning, for people across the continent. On the one hand, Putin looks to position the special operation as being to defeat Ukrainian fascists, whilst in Ukraine, the parallels with...
Hate speech on social media – voice of the bullies?
Few days back, as I was researching hashtags for a marketing campaign based on the LGBTQ+ community, tags such as #homosexuality_not_accepted, #homosexualityiswrong and #homosexualityisasin surfaced at the top of my search results. The aforementioned disturbing search...
How to Align Sales and Marketing Teams – Useful tips
It is important that both Sales and Marketing teams are aware of who is doing what and how the business benefits from it. I found that regular meetings worked very well for us. This is a forum where both teams are discussing what they are up to and how Marketing can...
Why Putin wants NATO to formally join the war
Finally, Putin’s master plan is indisputable, to unite all Russian-speaking people under one Greater Russia where he rules over all of them. Countries with large ethnic Russian diasporas are to be either absorbed in through union (such as Belarus) or targeted for...
Should cancel culture be cancelled?
With the advancement of social media like Twitter and TikTok, it is very easy for normal people to skyrocket to fame. However, just as easy it is to become the next hot influencer, it is also easy to be “cancelled” and lose your following and platform due to cancel...
How long will this war last?
“Violence begets violence.” With each passing day, the military forces, resources, and equipment increase and with that, the violence intensifies. Mariupol is a humanitarian disaster, yet still, the shelling continues. Across the country, resistance is met with a...
How could Ukraine win this war?
Despite Putin’s assertions to the contrary, increasingly what is becoming obvious is that the plan he had in mind for this campaign is not working. Even now, with the full might of the army being deployed, the resistance remains in Kharkiv and Mariupol, which by any...