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Is your marketing infrastructure holding you back?
Many business owners feel the weight of outdated marketing structures—processes that once worked but now struggle to keep up with evolving client expectations and digital trends. It’s frustrating. You invest time and resources, but the results don’t match the effort....
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Explore a wealth of perspectives as industry professionals answer pressing questions in our collaborative articles. Dive into expert opinions, practical advice, and innovative solutions, all curated to provide actionable insights and inspire success in your business journey.
Collaborative article: What is a common email marketing mistake and how to avoid it?
Email marketing is a highly profitable form of marketing. If harnessed correctly the ROI which can be created is large. We called to professional email marketers with long experience in email marketing to highlight the common email marketing mistakes which are often...
Collaborative article: What are the top 3 marketing trends that will dominate 2024
In marketing, it is often a task to forecast new trends. In 2024 we are due to some new trends. With this article, experts have expressed what they predict to be the most popular marketing trends in 2024. Read this new collaborative article and discover the top 3...
Collaborative article: What is your most effective employee retention strategy?
"What is your most effective employee retention strategy?" In organisational management, employee retention strategy stands out as a challenge for many businesses. Recognising the significance of this challenge, we decided to start a collaborative article to provide a...
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Why Kherson matters
As the Ukrainian army commences its counter-offensive in Kherson, this could be the battle that changes the course of the war. Why is Kherson so significant? Crimea has no source of freshwater itself, it comes from Kherson. For the Russians therefore to hold Crimea,...
What Boris’s departure means for the war in Ukraine
Across the European continent, champagne corks would have been fizzing at the announcement that Boris Johnson had been forced to resign. For the French and Germans, the idea of being able to reset relations with the UK was impossible for as long as he was in charge....
Post V-Day, what next?
As V Day takes place across Europe, the symbolism of this day is taking on a new meaning, for people across the continent. On the one hand, Putin looks to position the special operation as being to defeat Ukrainian fascists, whilst in Ukraine, the parallels with...
Hate speech on social media – voice of the bullies?
Few days back, as I was researching hashtags for a marketing campaign based on the LGBTQ+ community, tags such as #homosexuality_not_accepted, #homosexualityiswrong and #homosexualityisasin surfaced at the top of my search results. The aforementioned disturbing search...
How to Align Sales and Marketing Teams – Useful tips
It is important that both Sales and Marketing teams are aware of who is doing what and how the business benefits from it. I found that regular meetings worked very well for us. This is a forum where both teams are discussing what they are up to and how Marketing can...
Why Putin wants NATO to formally join the war
Finally, Putin’s master plan is indisputable, to unite all Russian-speaking people under one Greater Russia where he rules over all of them. Countries with large ethnic Russian diasporas are to be either absorbed in through union (such as Belarus) or targeted for...
Should cancel culture be cancelled?
With the advancement of social media like Twitter and TikTok, it is very easy for normal people to skyrocket to fame. However, just as easy it is to become the next hot influencer, it is also easy to be “cancelled” and lose your following and platform due to cancel...
How long will this war last?
“Violence begets violence.” With each passing day, the military forces, resources, and equipment increase and with that, the violence intensifies. Mariupol is a humanitarian disaster, yet still, the shelling continues. Across the country, resistance is met with a...
How could Ukraine win this war?
Despite Putin’s assertions to the contrary, increasingly what is becoming obvious is that the plan he had in mind for this campaign is not working. Even now, with the full might of the army being deployed, the resistance remains in Kharkiv and Mariupol, which by any...