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The Power of Thought Leadership: Why Publishing Beyond Your Website is Key to Success
Thought Leadership has become a vital strategy for professionals who want to stand out and make a lasting impact. Yet, small business owners, marketing directors, and senior professionals often focus all their efforts on their own websites or social media channels,...
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Collaborative Article: Share your top 3 ways to deal with negative customer feedback
Negative customer feedback is often inevitable but not always easy to deal with. With businesses only talking about their successes, it is harder to speak about the negatives. We asked business professionals to unveil the ways that they deal with customer feedback so...
Collaborative article: What is your No.1 automation tool in marketing delivering the best results?
The use of automation tools in marketing is on the rise, offering brilliant benefits to marketers in their daily practices. To gain deeper insights, we queried various experts about their primary marketing automation tool and which one consistently delivered the best...
Collaborative article: What are 3 common SEO mistakes to avoid in a content strategy?
Presenting our latest collaborative article titled "What Are 3 Common SEO Mistakes To Avoid In A Content Strategy?" In the creation of this piece, we reached out to esteemed experts in the field, inviting them to contribute their invaluable expertise to this critical...
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Why Kherson matters
As the Ukrainian army commences its counter-offensive in Kherson, this could be the battle that changes the course of the war. Why is Kherson so significant? Crimea has no source of freshwater itself, it comes from Kherson. For the Russians therefore to hold Crimea,...
What Boris’s departure means for the war in Ukraine
Across the European continent, champagne corks would have been fizzing at the announcement that Boris Johnson had been forced to resign. For the French and Germans, the idea of being able to reset relations with the UK was impossible for as long as he was in charge....
Post V-Day, what next?
As V Day takes place across Europe, the symbolism of this day is taking on a new meaning, for people across the continent. On the one hand, Putin looks to position the special operation as being to defeat Ukrainian fascists, whilst in Ukraine, the parallels with...
Hate speech on social media – voice of the bullies?
Few days back, as I was researching hashtags for a marketing campaign based on the LGBTQ+ community, tags such as #homosexuality_not_accepted, #homosexualityiswrong and #homosexualityisasin surfaced at the top of my search results. The aforementioned disturbing search...
How to Align Sales and Marketing Teams – Useful tips
It is important that both Sales and Marketing teams are aware of who is doing what and how the business benefits from it. I found that regular meetings worked very well for us. This is a forum where both teams are discussing what they are up to and how Marketing can...
Why Putin wants NATO to formally join the war
Finally, Putin’s master plan is indisputable, to unite all Russian-speaking people under one Greater Russia where he rules over all of them. Countries with large ethnic Russian diasporas are to be either absorbed in through union (such as Belarus) or targeted for...
Should cancel culture be cancelled?
With the advancement of social media like Twitter and TikTok, it is very easy for normal people to skyrocket to fame. However, just as easy it is to become the next hot influencer, it is also easy to be “cancelled” and lose your following and platform due to cancel...
How long will this war last?
“Violence begets violence.” With each passing day, the military forces, resources, and equipment increase and with that, the violence intensifies. Mariupol is a humanitarian disaster, yet still, the shelling continues. Across the country, resistance is met with a...
How could Ukraine win this war?
Despite Putin’s assertions to the contrary, increasingly what is becoming obvious is that the plan he had in mind for this campaign is not working. Even now, with the full might of the army being deployed, the resistance remains in Kharkiv and Mariupol, which by any...