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Collaborative Article: Effective use of KPIs for marketing and management success
What if you could go above and beyond in terms of using KPIs to measure success and drive growth? KPIs are essential for aligning marketing and management strategies, offering insights that help businesses stay focused on their goals. Leaders who excel with KPIs...
Collaborative articles
Explore a wealth of perspectives as industry professionals answer pressing questions in our collaborative articles. Dive into expert opinions, practical advice, and innovative solutions, all curated to provide actionable insights and inspire success in your business journey.
Collaborative article: What is your most effective employee retention strategy?
"What is your most effective employee retention strategy?" In organisational management, employee retention strategy stands out as a challenge for many businesses. Recognising the significance of this challenge, we decided to start a collaborative article to provide a...
Collaborative article: What are 3 key things that make a video effective in video marketing?
"What are three key things that make a video effective in video marketing?" With the rise of video marketing and it becoming a common marketing practice, we wanted to hear from marketing experts and see what they think are the 3 key things which make a video effective...
What Are Your 3 Top Tips To Build An Effective Lead Magnet?
Creating lead magnets is essential for gaining customers and making sales. Often, professionals are unsure where to start or how to improve. This collaboration gathers insights from various successful businesspeople who have shared their expert knowledge for you to...
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Get featured for free in one of our collaborative articles and showcase your insights to a wider audience. Join industry leaders in providing valuable advice and building your professional visibility.
Storytelling as a marketing tool for professional services.
Storytelling is a powerful tool that professional services firms can use to build their brand and marketing strategies. According to neuroscience research, stories have the ability to attract people's attention, present new perspectives, and influence their mindsets....
How to Develop a Content Strategy: The question is, is it valuable?
The biggest mistake I see when someone runs off to develop their content strategy is starting from scratch. Unless you’re a start-up, I’m going to take a guess that you’ve already got heaps of content. The question is, is it valuable? My first step is always a...
How to Develop a Content Strategy: Separating content into 2 main categories
I generally separate my content into 2 main categories. Content for: Products/Services Content Marketing Content for products and services highlights all the information a website visitor needs to know about a product or service. This may be across a few pages or...
How to Develop a Content Strategy: Look at the influence of wider culture and how your brand fits in
To understand how to build a content strategy, it's important to look at the influence of wider culture and how your brand fits in. But rather than ask 'what' changes culture, it can be more effective to look at 'who'. The change-makers, taste-makers, mavericks and...
The best executive & career coaches help clients to unlock fresh thinking and perspective
The best executive & career coaches help clients to unlock fresh thinking and perspective in order to articulate, plan for & achieve goals and/or to overcome obstacles that for whatever reason appear to be inhibiting their progress. The most successful...
Expert panel: How to Handle Negative People on Your Team?
Tush Wijeratne EMEA Head of Talent Acquisition @ GroupM The key to understanding is what is considered "negativity "? Certain mannerisms, body language, and vocal comments can be interpreted as negativity but also this depends on the person doing the interpretation....
Collaborative article: If you could only do one thing in an organisation to improve the sense of belonging, what would it be?
In today's fast-paced and ever-changing work environment, creating a sense of belonging among team members has become a critical factor for the success of any organization. When team members feel like they belong and are valued, they are more likely to be engaged,...
How to Develop a Content Strategy: The ‘Content Tree’
"Content may be king, but it’s all in the marketing” once said Gerald Levin, then CEO of Time Warner. His maxim translates well to the professional services industry, where often the key challenge with content is how best to leverage – both externally and internally....
Putin needs Chinese military support. Could he get it?
For Putin, the facts on the ground will make grim reading. Over 100,000 soldiers killed, possibly double that injured. New recruits are being incorporated into existing battalions just to cover for those KIA and IIA. Over half of the battle-ready tanks have been...