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Our Most Recent Article
Top Trends Redefining Content Marketing in 2025
Content marketing has come a long way, evolving from basic blog posts and SEO tricks to sophisticated, multi-channel strategies designed to engage different audiences. As we step into 2025, advancements in technology and shifting consumer expectations are pushing the...
Collaborative articles
Explore a wealth of perspectives as industry professionals answer pressing questions in our collaborative articles. Dive into expert opinions, practical advice, and innovative solutions, all curated to provide actionable insights and inspire success in your business journey.
Collaborative Article: What are the three things that you always include on your landing page to boost lead generation?
Landing pages can be lead generation drivers if approached correctly. A landing page is the first thing a potential customer will see when they click on your product, so you should ensure it is engaging. We consulted experts in marketing to highlight three things that...
Collaborative Article: Do you think AI will lead to the end of marketing jobs?
AI is on the rise, prompting the question at the forefront of many conversations: 'Will AI take our jobs?' This query is highly pertinent, and business experts are eager to delve into it. There is a possibility that AI could advance to the point of assuming certain...
Collaborative article: How to enhance your LinkedIn content reach with 3 key tips
LinkedIn offers brilliant opportunities for professionals to connect and thrive in the B2B space. However, standing out amidst the crowd requires strategic content optimisation. In this latest collaborative article, seasoned LinkedIn experts share actionable tips to...
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Get featured for free in one of our collaborative articles and showcase your insights to a wider audience. Join industry leaders in providing valuable advice and building your professional visibility.
The ultimate guide to content marketing for coaches and consultants: Marketing Strategies part III
In today's digital landscape, where search engines are pivotal in connecting businesses with their ideal clients, understanding how to choose and utilize keywords effectively is crucial. By leveraging the right keywords, companies can optimize their content to appear...
The ultimate guide to content marketing for coaches and consultants: Marketing Strategies part II
When it comes to promoting your products or services, Audience Engagement Strategies and building relationships with your target audience is key. One effective way to do this is through various interactive strategies that encourage participation and interaction. In...
The ultimate guide to content marketing for coaches and consultants: Marketing Strategies part I
Introduction to series Content marketing can be a powerful tool in your arsenal if you're a coach or consultant looking to attract and retain clients. By creating and promoting valuable content, you can position yourself as an expert in your field, build trust with...
Content as a lead magnet for Coaches
While we touched on this in my last article, «How to position yourself as a coach?» it bears repeating. As you've probably already noticed, there are countless coaches and consultants out there, all trying to sell their services. So many coaches, not just yourself,...
How to Write Case Studies as a Coach
What is a Case Study? A Powerful Tool to Showcase Your Coaching Success A case study serves as concrete evidence that your coaching product works and yields tangible results. These real-world success stories are an excellent way to attract more business and can mean...
Investing in Gen Z Interns: why it’s a smart move for Professional Services
As someone who graduated from university 17 years ago, I know what it's like to feel unsure about what to do with your career. Although I had some work experience from my university years, my CV was a mixed bag of admin jobs and MLM cosmetics experiences, which were...
How to stay productive with Hypothyroidism
Hypothyroidism is a condition that occurs when the thyroid gland fails to produce enough thyroid hormones, leading to a range of symptoms such as fatigue, brain fog, and difficulty concentrating. Coping with these symptoms can make it challenging to maintain...
Top Tips for Working with Contractors in the Engineering Industry
With a wealth of experience in the automation industry, we have completed a diverse range of successful projects. Our portfolio at Hale Engineering includes managing E&I for the relocation of an incinerator plant over an 18-month period, overhauling a partly...
Why negotiations are important & who can negotiate with whom
Negotiation skills are essential for both applicants and current employees in the workplace. This article offers tips for both parties to improve their negotiation techniques. With 68% of US employers planning a pay increase for all employees in 2023, there is a...