Collaborative Article: What are 3 ways to create compelling video content from home?

Creating captivating video content from the comfort of home has become not just a possibility, but a necessity for any business.

Whether you’re a seasoned content creator or just starting, there are many ways to produce engaging content with minimal equipment and resources. In this collaborative article, we’ll explore powerful strategies shared by a diverse group of experts, each offering unique insights and practical tips to help you craft video content that resonates with your audience.

From content creation and filming techniques to editing and audience engagement, these strategies cover every aspect of the video production process, empowering you to create compelling videos that captivate and inspire. Whether you’re a small business owner, a content creator, or simply someone looking to share their story with the world, these tips will help you unlock the full potential of video content creation from the comfort of your home.

Let’s dive in and explore the knowledge shared by our contributors, each offering valuable advice to help you elevate your video content and make a lasting impact.

Eimer Duffy

Creating engaging video content from your home can be achieved in very little time. And you can do this with minimal equipment. Here’s how to produce videos that resonate well with your target audience using a few basic tools:

1. Crafting Content That Resonates: Pick topics that add value to your target audience. This could be productivity tips, advice on what challenges them or industry insights. For instance, you might share a step-by-step guide on how to or discuss trends. Approach each topic as if you’re having an insightful conversation with a friend. This keeps you engaging and professional. For question inspiration, put a topic into Google and check out the section that comes up “People Also Ask”. There could be questions that you can use as ideas for your videos.
2. Recording with Simplicity: Use your smartphone for recording as it’s very effective. Choose a spot with good natural lighting. Near a window is good to enhance video quality without needing professional lighting. A tripod will stabilise your shots, giving your video a more polished look. Sound is very important. An external microphone will help with audio clarity. Ensuring your video sounds as good as it looks.
3. Straightforward Editing: Editing your videos doesn’t need to be complex. CapCut is great free tool that suits beginners upwards. Available for both mobile phones and desktops. Use it to trim your videos, adjust lighting and audio, and insert subtitles. These simple edits can make all the difference. Boosting the professionalism of your videos. And making them more appealing to your target audience.

These are a few tips to help you create videos that engage to your viewers. Keep your delivery clear and your content relevant. And you’ll build a loyal audience who appreciates your insights and expertise.

Fiona De Brabanter

Digital Analytics & Strategy Director at Web-Fi 

Creating compelling video content from home has become more essential than ever, especially with the increasing emphasis on remote work and the significance of digital presence. Here are my top three strategies for crafting engaging video content from the comfort of your own home:

1. One of the most powerful aspects of video content is its ability to convey authenticity and genuine connection. By leveraging the unique atmosphere of your home environment, you can create videos that feel personal and relatable to your audience.
2. With the majority of social media users accessing content via mobile devices, optimising your videos for mobile viewing is crucial for maximising engagement. This includes ensuring that your videos are formatted for vertical viewing, utilising concise and attention-grabbing captions, and designing visually compelling thumbnails.
3. Compelling video content often revolves around powerful storytelling. By framing your message within a compelling narrative arc, you can captivate your audience’s attention and evoke emotional resonance.

By incorporating these strategies into your video content creation process, you can effectively engage your audience, enhance your brand’s visibility, and drive meaningful results from your video marketing efforts.

Jason Culleton

Social Media Executive

Find out who your target audience is first (Most Important) and what Social Media channels they are using. Then develop a script, Identify key points and gather the necessary resources like a good video editor and graphics.

Make sure the sound is of high quality. Lighting, framing and composition are also just as important.

Think about the visual elements of your video: titles, transitions between frames, and graphic effects. Think of the video as a storytelling work of art. The video needs to create value like solving a problem, or to be giving useful information and it needs to be entertaining or the viewer will switch off.

To help your videos on the search engines you will need to use keywords, descriptions, and tags. Share it on Social media and blogs. Send it to your target audience via email and most importantly, interact with the viewer’s comments and feedback.

Ben Laing

Online Marketing Consultant

1. Become a better speaker: I’ve learned if you are a good public speaker, you can be good on camera.

I spent a lot of time at Toastmasters (public speaking class) improving my speech, as well as making videos on topics I was learning about and through practice, I eventually found myself becoming a great communicator.

Even if you do not upload and publish your videos, just practise talking to the camera often and you too will be a great video content creator.

1. Quality: I always invest in the latest iPhone and their camera as well as microphones just get better and better.

Additionally, I also use an iPhone-friendly microphone that connects to my phone via Bluetooth by the brand amazing “Qhot”.

Content consumers aren’t accepting poor video camera and microphone quality these days. There’s too many options to find better content if your content isn’t getting the basics, such as good quality, right

1. Start with a hook: Do not start your video by telling people your name and introducing yourself. Start by sharing an attention-grabbing statement.

People’s attention spans are short so you’ve got to win their attention at the start and throughout the video with hooks.

A hook in video content is a captivating element used at the beginning to engage viewers immediately.

This keeps them “hooked” and paying attention to your video until the end.

You could start a video saying something like “This tweak I’m about to show you will increase your video engagement by at least 50%” 🤯

Jon Hammond

Host of THE REPUTATION PODCAST

Firstly, don’t try to overcomplicate the video with all the bells and whistles. Keeping a message simple will always win.

One of the things your customers will ask themselves is ‘do I trust this person’? A relaxed conversation with the camera with a nice background, some subtle lighting and a warm personality will create a connection and start to build a relationship.

If you find it hard to relax in front of a camera, there are some simple techniques I coach that mean you can fully be yourself. One of them is getting used to talking to the lens as if it is another person. Build up your confidence by pretending you are chatting to an old friend, whose company you really enjoy. When your mindset is relaxed, you will be able to see it on the screen.

Lauren Fowles

Head of Global Marketing at Scienta

The great thing about video content, even within the B2B space, is people aren’t looking for perfection. In terms of the kit you’ll need – you just need your smartphone, a mic that plugs into your iPhone, and a smartphone tripod and you’re ready to go! Your video studio is up and running for 40 quid.

Before you turn on the camera and undergo your film debut, however, it’s important to have the foundations in place. What’s your tone of voice? The message you’re trying to send? The target audience you’re aiming for? Brands are built through consistency, and having guidelines in place makes that much easier.

Finally, make sure to have fun with it! Video is a chance to people to get to know the people behind your brand. So be human! 🙂

Matt Southam

MD at MJS Media

I filmed over 300 short-form videos last year from the comfort of my home, using just my phone! You no longer need a professional studio to produce great video content, and many people appreciate the authenticity of seeing someone in a real-life setting. However, there are still some standards you should adhere to:

Be in a Quiet Area

Don’t try to film with the TV blaring in the background or the washing machine on a spin cycle. Audio is often more important than picture quality, so choose a quiet space.

Check Your Background

Being in your home environment is fine, and we all understand that we live in these spaces. But take down the washing that is hanging up and try to avoid the messy kids’ play area. Yes, these are real-life scenes, but unless that’s the topic you’re discussing, you don’t want the distraction of someone looking at your underwear as it hangs up to dry.

Be Comfortable

If holding a cup of coffee makes you relaxed, then go for it. Similarly, if you have a favourite chair, sit in that. One of the beauties of being in your home environment rather than a studio is that it’s more relaxed, so use that to your advantage.

Mark Young

Founder of Love Social Media

As we delve into the realm of video marketing from our home offices, I’ve found that simplicity and authenticity are your greatest allies. Here are my top three tips for creating compelling video content:

Consistency is Key: The primary challenge isn’t always content creation itself, but rather showing up regularly. To keep ideas flowing, focus on the questions your clients frequently ask. Addressing these directly not only provides value but ensures you’re tackling relevant topics. Remember, regular engagement is half the battle won.

Leverage Natural Light: There’s no need for expensive equipment or studio setups. Most smartphones equipped with a decent camera can do the job. Position yourself in a well-lit room with natural light to enhance video quality. This setup tends to resonate more as it feels genuine and relatable, compared to overly polished productions.

Batch Recording: When you start filming, keep the camera rolling. Don’t worry about minor mistakes or pauses; these can be edited out later. This approach not only saves time but also reduces the pressure, making the filming process more fluid and natural. Think of yourself as a media company—producing content is your first priority; your business model follows.

By integrating these practices, you can transform your home into a productive video marketing studio, ensuring your brand remains dynamic and engaging in the digital landscape. Let’s embrace the challenges and turn them into opportunities to connect and grow!

Jard Gerona

Business Broker and Franchise Broker

1. Plan your content: Outline what you want to convey. Make sure to add emotion, something your audience can relate to.
   2. Lighting is key: Use natural light or invest in good lighting equipment.
   3. Quality audio: Use a microphone for clear sound.
   4. Choose a suitable background: Keep it neat and related to your content.
   5. Keep it engaging: Use visuals, vary your shots, and maintain a good pace.
   6. Edit professionally: Use video editing software for a polished final product.
   7. Be yourself: Authenticity resonates with viewers.
   Hope this helps with your video content creation!