Staying visible and influential on social media has become increasingly difficult with the rapid changes in platform algorithms. With new rules and features emerging frequently, businesses and entrepreneurs must adapt their strategies to continue engaging their audience, building their following, and driving results.
To navigate this ever-evolving environment, we’ve brought together industry experts to share their most effective strategies.
Fiona De Brabanter, Chris Redmond, and Terry Heath offer their invaluable insights into mastering social media, from crafting compelling stories to staying consistent with content and building meaningful engagement. Their tips go beyond just understanding algorithms; they focus on creating lasting relationships with your audience through genuine interaction and valuable content.
Let’s dive into the strategies that will help you stand out on LinkedIn, X, Facebook, and other platforms, no matter what changes come next.
Fiona De Brabanter
Digital Marketing & Analytics Consultant
Mastering the art of storytelling on social media
In the ever-evolving world of social media, the key to staying visible and influential lies in effective storytelling. Here are ways to craft a compelling narrative that keeps your audience engaged:
1. Define your story arc:
Before you start posting, outline your overall story arc. What journey do you want to take your audience on? Whether it’s showcasing your brand’s evolution, sharing customer success stories, or highlighting industry trends, having a clear narrative will ensure coherence across your posts.
2. Mix up your content:
Variety is the spice of social media. Alternate between videos, single image posts, carousels, long-form articles, and short text updates. This keeps your content fresh and engaging, catering to different preferences and consumption habits.
3. Evergreen content:
Incorporate evergreen content that remains relevant over time. This could be tips, tutorials, or industry insights that your audience can always refer back to.
4. Informative and educational posts:
Share valuable information and educational content that helps your audience learn and grow. This positions you as a thought leader and builds trust with your followers.
5. Inspirational content:
Inspire your audience with motivational quotes, success stories, and behind-the-scenes glimpses. This creates an emotional connection and encourages engagement.
6. Promotional offers:
Don’t shy away from promoting your products or services. Strategically place offers and promotions within your content mix to drive conversions without overwhelming your audience.
7. Engage with your audience:
Interaction is key. Respond to comments, ask questions, and encourage discussions. This not only boosts engagement but also makes your audience feel valued and heard.
8. Adapt to algorithm changes:
Stay informed about the latest algorithm updates and adjust your strategies accordingly. Experiment with different formats and posting times to find what works best for your audience.
Chris Redmond
CEO RedHolt
I run a weekly Career Fireside for job seekers where I teach them to Job Farm instead of job hunt. The nucleus of what I always teach them about to become an effective job farmer is to have a methodology, this will help you elevate your view of what you’re posting about and when, to post consistently to activate your following, and to make sure that whatever topic you pick as the core of your posting strategy to make sure that its something you love.
Terry Heath
Maverrik
Adapting to Algorithm Changes: LinkedIn Strategies That Stand the Test of Time
Staying visible on LinkedIn isn’t about chasing every algorithm tweak… it’s about building a strategy that works no matter what.
Here’s what I’ve found works consistently:
Engagement first: The LinkedIn algorithm rewards dwell-time and meaningful interactions. Comment on relevant posts daily, start genuine conversations and nurture engagement on your content in the first 30 minutes.
- Content mix matters: A blend of high-performing formats… carousel/slide deck (<12 slides), short videos (<60secs), and engaging image posts… ensures better reach. Rotate between crowd building, audience educating and soft sales content
- The human touch wins: Overuse of AI-generated content can tank engagement. Keep it authentic… people connect with people, not robotic lifeless sales pitches. You are your differential factor!
- Strategic connections: Engage regularly with your target audience, not just those you see LinkedIn place in your feed. Always engage before sending connection requests and follow up with value, not a pitch.
Sustainable LinkedIn success isn’t about gaming the system… it’s about consistently showing up and adding value to the right audience.
By applying the social media strategies shared by experts Fiona De Brabanter, Chris Redmond, and Terry Heath, you can enhance your visibility, grow your audience, and maintain meaningful engagement despite algorithm changes. Whether it’s mastering the art of storytelling, staying consistent with your posting methodology, or fostering authentic connections, these approaches demonstrate the importance of adaptability and value-driven content.
The key is to stay informed, test new methods, and tailor your approach to your unique audience. By focusing on genuine interactions and providing valuable content, you can create a lasting impact across social platforms. Use these insights to refine your social media strategy and remain influential, no matter how the algorithms evolve. The next step is yours.
