by Ruta Barlote | Mar 30, 2023 | Coaching and Mentoring, Marketing
While we touched on this in my last article, «How to position yourself as a coach?» it bears repeating. As you’ve probably already noticed, there are countless coaches and consultants out there, all trying to sell their services. So many coaches, not just...
by Raf Uzar | Feb 21, 2023 | Marketing
“It doesn’t matter what you look like, and we’re all human inside.” As a child, I used to snuggle up to the soft thick blanket wrapped around my grandmother’s knees, which kept her warm and cosy. I would always start with the same filial plea: “Grandma – tell me one...
by Larysa Hale | Feb 17, 2023 | Marketing
As a marketer, it’s crucial to remember the essence of your work: to communicate the value of a product or service to potential clients. But how can we do this effectively and meaningfully? As so eloquently expressed in Simon Sinek’s famous TED Talk, it...
by Larysa Hale | Feb 15, 2023 | Marketing
Storytelling is a powerful tool that professional services firms can use to build their brand and marketing strategies. According to neuroscience research, stories have the ability to attract people’s attention, present new perspectives, and influence their...
by Laura Devonald | Feb 7, 2023 | Marketing
The biggest mistake I see when someone runs off to develop their content strategy is starting from scratch. Unless you’re a start-up, I’m going to take a guess that you’ve already got heaps of content. The question is, is it valuable? My first step is always a...
by Benj Arriola | Feb 7, 2023 | Marketing
I generally separate my content into 2 main categories. Content for: Products/Services Content Marketing Content for products and services highlights all the information a website visitor needs to know about a product or service. This may be across a few pages or...
