by Larysa Hale | Feb 15, 2021 | Business Management
The foundation of a solid marketing plan is a solid marketing strategy. Your marketing strategy should come from the research, questions you ask yourself and your audience, and brainstorming completed during the process of creating your marketing plan. For a small...
by Larysa Hale | Feb 8, 2021 | Business Management
Are you thinking of starting a new business or a little venture on the side while keeping your full-time job? You will find a lot of materials online providing you with checklists, to-do lists, and recommendations where and how to start. But there is very little...
by Madelaine Cooper | Jan 26, 2021 | Business Management, Leadership
My expertise is in supporting individuals and companies across the creative sector to make them as good as they can be. Innovation, creative thinking, commercially useful strategy are all essential elements of the business environment and yet they don’t just...
by Patricia Mayo | Jan 20, 2021 | Business Management
When you choose to dream, some people will be jealous of your courage and try to tell you it’s senseless. Don’t listen. When you find the beginning of your road, some people will be jealous of your accomplishment and try to tell you the road doesn’t go anywhere. Don’t...
by Chris Pearse | Jan 20, 2021 | Business Management
In my conversations with CEOs, entrepreneurs and business owners, I frequently hear about individuals within the organisation whose performance is (euphemism alert) sub-optimal. Digging a little deeper, I hear about the behaviour traits that make their contribution to...
by Denis Oakley | Jan 20, 2021 | Business Management, Leadership
Innovations, whether in technology, business model innovation, or anything else, have the potential to disrupt any industry. The essential question is not whether the sector is disrupted but how firms in that industry gain or lose market share due to that disruption....
