by Tilly Little | Apr 17, 2024 | Collaborative Articles
In this collaborative article, experts have shared their top three strategies for effectively harnessing AI to propel business development. Discover how AI automation enhances marketing campaigns, refines lead scoring, offers competitive intelligence, and personalises...
by Tilly Little | Apr 17, 2024 | Collaborative Articles
In business, the ability to consistently generate high-quality leads stands as a fundamental skill for achieving sustained growth and success. Recognising the importance of this, we engaged with experts across diverse industries to shed light on their most effective...
by Tilly Little | Apr 11, 2024 | Marketing
In business-to-business (B2B) interactions, the journey that customers experience is a critical determinant of success. At the heart of this journey lies the concept of touchpoints – those pivotal moments when business customers interact with a brand. These...
by Tilly Little | Apr 11, 2024 | Marketing
In marketing, where businesses aim to outshine competitors and meet evolving customer demands, having a strategic framework is essential. The Marketing Mix 5 Ps – a tool that forms the foundation for crafting effective marketing strategies. In this article, we...
by Tilly Little | Apr 11, 2024 | Share your expertise
Calling all marketers!! With the rise of social media has come video marketing. B2B marketers have learned that it is one of the most effective ways of getting traction on an idea and visibility. However, it is often difficult to create compelling content from home....
