by Ruta Barlote | Nov 11, 2021 | Marketing
When writing a post, documentation, marketing content, or training materials, keeping the Social Media Content Writing audience in mind is an important step in producing effective content. By writing engaging posts, you can build trust and brand loyalty. Readers want...
by Ruta Barlote | Oct 19, 2021 | Marketing
Account-based marketing (ABM) is a business-to-business (B2B) marketing strategy that focuses on identifying your “ideal customer profile” (ICP) and then targeting companies that match your created ICP. By engaging with decision-makers at different levels (be that the...
