by Larysa Hale | Feb 17, 2023 | Marketing
As a marketer, it’s crucial to remember the essence of your work: to communicate the value of a product or service to potential clients. But how can we do this effectively and meaningfully? As so eloquently expressed in Simon Sinek’s famous TED Talk, it...
by Larysa Hale | Feb 15, 2023 | Marketing
Storytelling is a powerful tool that professional services firms can use to build their brand and marketing strategies. According to neuroscience research, stories have the ability to attract people’s attention, present new perspectives, and influence their...
by Larysa Hale | Mar 21, 2022 | Marketing, Sales
It is important that both Sales and Marketing teams are aware of who is doing what and how the business benefits from it. I found that regular meetings worked very well for us. This is a forum where both teams are discussing what they are up to and how Marketing can...
by Larysa Hale | Mar 15, 2022 | Marketing
With the advancement of social media like Twitter and TikTok, it is very easy for normal people to skyrocket to fame. However, just as easy it is to become the next hot influencer, it is also easy to be “cancelled” and lose your following and platform due to cancel...
by Larysa Hale | Mar 5, 2022 | Marketing
Gather data to build your social media presence Data doesn’t refer to likes, shares, and other “vanity” metrics. You need to slide into as many emails as possible and gather phone numbers. Create a landing page to create some business-consumer interaction through...
