by Aishwarya Mitra | Mar 28, 2022 | Marketing
Few days back, as I was researching hashtags for a marketing campaign based on the LGBTQ+ community, tags such as #homosexuality_not_accepted, #homosexualityiswrong and #homosexualityisasin surfaced at the top of my search results. The aforementioned disturbing search...
by Aishwarya Mitra | Feb 8, 2022 | Motivational
Scrolling through your Instagram feed we come across a number of motivational quotes, but sometimes it is really hard to believe that all the answers to various complications we face, in this journey called life can be contained in a seven word phrase. Also sometimes...
by Aishwarya Mitra | Feb 5, 2022 | Marketing
Putting up our ideal personas on our social media handles is what defines our generation. We claim to be the woke millennials of the 21st century, being politically correct is important for us. Yet somehow our Snapchat filters tend to cast a shadow over the crude...