Here are the key points we will discuss today:
- Purpose of CTA’s
- Effective use of CTA’s for your offer
- How to choose the correct CTA based on your audience’s needs
- Where to direct your audience with your CTA’s
Now that you know your offer and the keywords you’d like to rank for that relate to that offer, it’s time to determine the Calls To Action (CTA) you’ll share in your content.
CTAs and content marketing
Regarding content marketing, the ultimate goal is to drive traffic to your offer and ultimately make a sale. However, it can be overwhelming to determine the best way to get your audience to take action. That’s where CTA’s come in.
A CTA is a short piece of content that directs your audience to a specific next step. This step could be anything from visiting a sales page to signing up for a webinar. A CTA aims to increase engagement and position your offer as the solution to a problem your audience already knows they have.
To effectively use CTAs, it’s essential to identify the right keywords relevant to your offer. People use these words or phrases when searching for products or services related to what you offer. Once you have identified these keywords, you can choose the suitable CTA to drive traffic to your offer.
When marketing an offer in your content, you can:
- Send your audience straight to a sales page;
- Direct them to a landing page that allows them to opt-in to a webinar/newsletter, etc.;
- Add a link that leads them to an application process, opt-in;
- Have them download something valuable for free that leads to → an email sequence → that leads to a sales page and, ultimately →, a sale.
- Send them to a Facebook group or Instagram where you do live videos—promote yourself with valuable content.
We will discuss the points above in more depth in just a minute.
Regardless of the CTA you choose, know that the purpose of a call to action is increased engagement and to position you and your offer as the next step to something your audience already knows they want and need.
During this time, it’s important to remind your audience of THEIR fears, objections, and myths to ease their mindset and show them why your offer answers their problems.
Below are some of the most impactful CTAs that have been proven to yield the best results and can be incorporated into your content marketing plan
Send your audience straight to a sales page
This is the most direct way to drive traffic to your offer. Ensure your sales page is compelling and highlights the benefits of your offer. Use the relevant keywords in your sales page so that it appears in the search results when people search for those keywords.
Direct them to a landing page that allows them to opt-in to a webinar or newsletter
This is a great way to build your email list and establish yourself as an authority in your niche. Use the relevant keywords in your landing page so that it appears in the search results when people search for those keywords.
Add a link that leads them to an application process or opt-in
This is a good option if you have a high-ticket offer and want to pre-qualify potential buyers. Use the relevant keywords in your application process or opt-in so that it appears in the search results when people search for those keywords.
Have them download something valuable for free that leads to an email sequence
This can be a lead magnet such as an eBook or a checklist. Use the relevant keywords in your lead magnet so that it appears in the search results when people search for those keywords. Once they opt in, you can send them a series of emails that ultimately lead to a sales page.
Direct them to a Facebook group or Instagram where you do live videos
This is a great way to build a community and establish yourself as an authority. Make sure to use the relevant keywords in your social media posts to appear in the search results when people search for those keywords.
Whatever CTA you select, it’s important to remind your audience of their fears, objections, and myths to ease their mindset and show them why your offer answers their problems. You can do this through storytelling, social proof, and highlighting the benefits of your offer.
Summary
It’s essential to identify the right keywords relevant to your offer and choose the suitable CTA based on your audience’s needs. The article also provides examples of effective CTAs, including sending your audience straight to a sales page, directing them to a landing page that allows them to opt-in to a webinar or newsletter, or directing them to a Facebook group or Instagram where you do live videos. By following these strategies, you can effectively use CTAs to drive traffic to your offer and ultimately make a sale.
