Marketing is one of the most effective ways to boost your brand awareness and really start establishing yourself as a well-known brand. As marketers we often hear people talking about organic reach, but what exactly is organic reach? Organic reach refers to the number of users who view and engage with your content WITHOUT any paid promotion or advertisement. Having high organic engagement is an accolade for any marketer. While it can be challenging, it is possible and extremely beneficial to your business. This article aims to highlight five top tips that will help you boost your organic marketing reach. Lets get started!
1. Create an effective content plan
Content plans are essential for the success of organic reach efforts. They enable you to be consistent, presenting yourself as a voice of authority on social media. Your followers will trust you if you consistently post high-quality content. Another reason content plans benefit your organic reach efforts is that they allow you to see a wider array of your content and ensure variation in what you post. This helps keep your content interesting for your followers. By maintaining consistency, you will retain an engaged audience, which will help your long-term growth.
2. Keep your content useful
Creating consistent content is important, but you need to ensure you are providing value when you post. There’s no use in posting content that offers nothing to your audience; this will result in a drop in engagement and disinterest among your audience. Use content as an opportunity to highlight how your brand can genuinely help your audience and address their issues. Work with their pain points, research your niche, and understand your audience. Your organic reach will increase if you are posting useful and engaging content.
3. Be unique
It is always useful to follow trends and use engaging subjects to boost your organic reach, BUT you must remember to be unique alongside this. Give a personal twist to a trend, add your flair, and this will make you stand out. Humour, visuals, or a unique story will help boost your organic reach. You want your audience to engage and keep engaging, so STAND OUT. Make a conscious effort to be different; this will pay off.
4. Start video content creation
This is a rapidly evolving way of boosting your organic reach, with Instagram Reels, TikTok, and video content being shared on almost all social media platforms. It is time to harness the power of video marketing. Using bite-size videos between 30 seconds to 1 minute that address your customers’ problems will help you grow your organic reach. This type of content is also beneficial because you can convey more information in a video than in writing, and it is more likely to be watched. Start mastering video marketing to boost your organic reach.
If you are interested in video marketing and want to improve your content creation or help others do so, we have a collaborative article titled:
“What are the 3 best ways to create compelling video content from home?”
Contribute to this collaborative article to boost your own organic reach. Our site is the UK’s leading thought leadership platform with an audience of 500,000+. It is free to contribute, and we will promote your contributions on our social media! Click here to contribute.
5. Engage with your audience
Finally… ENGAGE WITH YOUR AUDIENCE. Give something back; this will do two things. Firstly, it will engage your audience and motivate them to further engage with your content and be loyal to you. By showing you care about their interactions, you are building good relationships. Secondly, it will signal to whatever algorithm you are on that you are an active and useful account, which will help push your content further.
In conclusion, organic reach is possible but it is a long road. By utilising these five tips, you are on the right track to increasing your organic reach and engaging your audience. Start boosting your brand growth and strive for organic engagement.
This article is inspired by:
A LinkedIn article titled “7 Tips For Growing Your Organic Marketing Reach“, an article from Bos Digital “7 Tips To Increase Your Organic Reach on Social Media” and an article from Nettra titled “7 tips to boost your organic reach on social media“.
